The goal of QCMC is to ensure that the mall’s retail workers are provided with living wage jobs with benefits, that their right to organize into a union without threat or intimidation is respected, and that space in the mall provides much-needed community services, such as job training, youth services, English as a Second Language classes, financial counseling and more.

Most of the 3,100 retail workers in this Elmhurst mall earn at or around the minimum wage, yet the mall's parent company, Macerich, received $48 million in tax abatements. The RWDSU and community advocacy group Make the Road New York are asking that Macerich require increased wages and benefits from its tenants, allow retail workers to join a union without fear or intimidation from their employer and provide more of its space to community functions.